1-1 coaching for people with busy lives. Long shifts, a business to run, kids at home or all three. A plan built around how you actually live, a check-in from me every day, and a coach who never lets you go it alone.
Our conversation two years ago started with “I’ll do one last show so my boy can see me on stage.”
It ended with 3 back-to-back wins, a PCA Pro Card and 4th place as a professional bodybuilder. A dad, a partner and 45 years old. All the excuses most people lean on. Not Dan.
Pro Card dayDan winning his PCA Pro Card at the British Finals, with me in his corner.
Individual results vary and depend on the effort put in. Photos shared with each client's permission.
The Peak method
How coaching works
No guesswork and no going it alone. A clear plan, simple daily habits, and someone checking in on you every single day.
1
Apply and chat
Fill in a short application and we have a call about your goals, your schedule and what has held you back before.
2
Your personal plan
Training, nutrition and habits built around your life, all in the 1FIT app on your phone.
1FIT app
3
Log it daily
Sleep, training, nutrition and weight. Link your Apple Watch or Garmin and steps and sleep track themselves.
Apple Watch · Garmin
4
Daily accountability
A WhatsApp check-in from me every day on how yesterday went. Small wins add up fast when someone is watching.
WhatsApp
5
Weekly 1-1 check-in
Every week we go through your progress together, tweak your plan and set targets for the week ahead.
Weekly plan tweaks
6
Progress in phases
Fat loss, maintenance, building muscle. We move through planned phases, so results last after coaching ends.
What a daily check-in looks like
Every day, every client, every number
Every day you get a message from me on how yesterday went: training, food, protein and steps, pulled straight from your app. Nothing slips through and every good day gets noticed.
PLPeak Lifestyle Coaching
Good afternoon mate 💪 Yesterday: Pull done and rated 4/5, 30 mins cardio, 10,983 steps, and nutrition bang on at 3,113 kcal with 241g protein. Brilliant day all round, go again today✓✓
Don't just take my word for it
What clients say
In their own words. Real clients, real results, shared with their permission.
★★★★★
Six pack for the first time in 30 years“
I was actively going to the gym and thought I was eating healthy, but I wasn’t making the progress I wanted. I was uncomfortable taking my top off on holiday and would look for excuses when the family wanted a beach day.
My body shape has totally changed. I have a six pack for the first time in about 30 years, and I’m eating a surplus of 4,800kcal! My confidence has grown, my routine is so much more structured, and now I’m the one suggesting the beach.
The plans are individually tailored and slot in perfectly to any lifestyle or schedule. My only regret is not meeting Sam sooner.
RRoss1-1 coaching · PembrokeshireRan an ultra marathon“
I’d lost my confidence and self-respect. Now I like what I see in the mirror, and more importantly I like living in my own head. I’m strong enough that I completed an ultra marathon, something a former version of me wouldn’t have dreamed of.
He holds me to the high standards I’ve set, but he’s flexible and takes a genuine interest in what’s going on in my life.
CChris1-1 online coaching · mind and body−3kg, new physique“
It’s completely changed not just my training, but my day-to-day habits and routine. Accountability has been the biggest thing for me, especially through the cutting phase.
Having a busy life makes having a coach even more worthwhile. You’re not just paying for a programme, you’re investing in someone who keeps you on track. One of the best decisions I’ve made.
RRyan1-1 online coaching · works away“
I seriously look forward to hearing from you on these check-ins! I watch the videos at least 4–5 times every week. Seeing the side-by-side shots really brings it home.
CCorey8-Week Hypertrophy ChallengeWon his first show“
I had no idea I could not only place but win my first bodybuilding competition. The journey has changed my life forever.
You have the time and the ability. You just need the direction of a good coach.
KKevinContest prep coachingNever too late“
52 years old and around 485lbs, I feared I wouldn’t be someone you’d want. But I reached out anyway, and I’m so grateful I did.
The biggest change has been my routine. Trust the process. Your coach gives everything; you have to run with it.
BBilly1-1 online coaching2 months in“
Working long hours, eating junk and no real structure was taking its toll. Now as soon as my alarm goes off, I’m up and ready to go.
If this is what two months looks like, I can’t wait to see what next year brings.
LLiam E.1-1 online coaching
DDewi
Honestly your input so far has been amazing, thank you
I appreciate you mate, really solid week so far
LLiam
Feel class training and eating
Enjoying the plan and slowly starting to see results which I’m happy with
CCorey
Not sad to see the Stairmaster gone this week!
To be honest, I really don’t mind it anymore, just part of the routine now!
EEd
Only because you’ve been as good as you have are we able to move like we are!
Meet your coach
I'm Sam
I'm a fitness and lifestyle coach, PCA British Champion, PCA Pro and qualified nutritionist, based in Pembrokeshire. I'm also a dad of four with a busy working week, so I know exactly how hard it is to fit training and good food around real life.
“Just because I prep my meals doesn't mean I miss out on anything with my kids.”
That's the whole idea behind Peak Lifestyle. I help people build strong, healthy bodies with plans, accountability and routines that fit real life, so the results last. Beginners, returners and experienced lifters all welcome.
Prep, training and time with my kids all fit in the same week. Your plan will be built the same way, around your work, your social life and the things you won't give up.
Ways to work with me
1-on-1 coaching
Fully personalised coaching, built around your life. Not a generic plan.
Personalised plansDiet, training and supplement plans tailored to you and your goals.
Weekly 1-1 check-insPlus unlimited WhatsApp access to me personally, whenever you need me.
Daily accountabilityA check-in from me every day that keeps you consistent and locked in.
Blood-work analysisTraining and nutrition that work with your body, not against it.
Private coaching appPlans, logs and progress in one place, synced with Apple Watch or Garmin.
Team WhatsApp groupA supportive community for motivation and celebrating wins.
Weekly plan tweaksWe adapt constantly so you keep moving and never get stuck.
Unlimited form checksSend a video and get technique feedback whenever you need it.
Monthly in-person sessionOptional and free. Train together in Cresselly and fine-tune in real time.
12 high-protein recipes I cook at home every week. Quick, batch-friendly, and good enough to share, with no separate “diet food” and full macros on every page.
Overnight oats, egg muffins and grab-and-go breakfasts
It's built for busy people. Your plan fits around your work, family and social life, not the other way round, and daily logging takes a few minutes.
Do I need gym experience?
No. I coach complete beginners right through to experienced lifters, and your plan matches where you are now.
How do the check-ins work?
You log sleep, training, nutrition and weight each day in the 1FIT app. Once a week you submit your check-in. Send it before 12pm and you'll get a personal video reply the same day.
Can I use my smartwatch?
Yes. Link an Apple Watch or Garmin and your steps, sleep and health data sync automatically.
Where are the in-person sessions?
At Westside Pembs, Unit 2, The Old School, Cresselly, SA68 0SP. You don't need to be a gym member to book.
What if I need to cancel a 1-1 session?
Please give at least 24 hours' notice. Cancellations within 24 hours are non-refundable.
Your turn
Ready to reach your peak?
Spaces are limited so every client gets the time they deserve. Apply today and we'll find the right plan for you.